Roofing Marketing Agency
Marketing for roofers who want the phone ringing.
Roofing is a high-intent search game. We get you in front of the homeowner the moment they Google a leak — and we make sure the AI answers their question with your name in it.
What we do for roofing companies
Surgent is a roofing marketing agency that builds custom websites, deploys AI receptionists, runs Google Ads, and manages local SEO for residential and commercial roofers. We delivered Molsbee Roofing's first qualified lead in 14 days and rebuilt Sustainable Roofing Technologies' citation footprint after they were missing from the directories Google actually credits. Pricing starts at $999/mo. Every account stays in your name.
What's broken
Where roofing companies lose deals.
Inbound calls are missed
Most roofing companies miss 30–50% of inbound calls — every missed call is a competitor's job. At a $1M+ business, that's six figures gone every year.
Invisible on Google Maps
Roofing is the local-search vertical. If you're not in the map pack for storm damage, roof replacement, and roof inspection in your service area, you're invisible.
Generic agency, generic results
The agencies pitching you charge $5K–$25K/mo for templated work that doesn't know the difference between a TPO repair and shingle replacement. We do.
What we ship
The full roofing marketing stack.
Custom website built for storm season
18-page sites with neighborhood-level service-area landing pages, before/after galleries, financing-friendly copy, and schema markup that ranks for emergency repair queries.
AI receptionist for after-hours calls
Picks up every storm-damage call at 2am, qualifies the homeowner (insurance vs. cash, urgency, address), and books the inspection to your calendar.
Google Ads + Local Services Ads
Search campaigns on roof repair / replacement / inspection. LSAs to capture the highest-intent leads. Neighborhood-level geofencing — you choose the streets you want.
Listed on the directories Google actually credits
Local Foundation Setup gets you on the 15 high-trust directories Google reads — Apple Maps, Bing, Yelp, Houzz, Angi, BBB, Nextdoor, plus the roofing-specific directories property managers actually use.
Proof
Roofingclients we've shipped for.
Residential Roofing · Palm Beach County, FL
Molsbee Roofing
First qualified lead in 14 days. Fully booked in 90.
Family-owned roofer with fifty years of craftsmanship and zero digital leads. Surgent rebuilt the site, launched two Google Ads campaigns, deployed the AI receptionist, and turned the phone on.
Read the case study →
Commercial Roofing · West Palm Beach, FL
Sustainable Roofing Technologies
Missing from the directories Google credits. Found and fixed.
Sustainable Roofing Technologies was already serving Marriott, Hyatt, and CBRE — but their digital footprint didn't match the credibility of the client roster. The audit alone exposed more gap than most agencies close in a year.
Read the case study →
Frequently asked
Roofing companies ask us this.
How long does it take to start getting roofing leads?
First qualified Google Ads lead typically comes in within 14 days of campaign launch. Molsbee Roofing went from zero digital leads to fully booked in 90 days. SEO compounds over the following 3–6 months.
Do you work with commercial roofers or just residential?
Both. Sustainable Roofing Technologies is a $5M+ commercial roofer for Marriott, Hyatt, and CBRE. Molsbee Roofing is a residential roofer in Palm Beach County. The marketing playbook differs (commercial leans on directory presence and B2B referral networks; residential leans on Google Ads and the AI receptionist), but the underlying stack is the same.
What does a roofing marketing engagement actually cost?
Typical foundation engagement is $999/mo plus a $2,000 one-time site build. Stack on Google Ads management ($999/mo + ad spend paid by you directly to Google) and the AI receptionist ($500/mo) and you're under $2,500/mo for a complete digital marketing department. For context, Scorpion charges roofers $10K–$25K/mo for less ownership.
Do I own my Google Ads account and Business Profile?
Yes. Every account — Google Ads, Meta Business Manager, Google Business Profile, the website, every domain — is provisioned in your name from day one. If you walk away, you walk away with every account we built. The opposite of every big roofing agency we replace.
Ready to start running your roofing marketing?
Live in 72 hours. First lead in 14 days. Every account in your name.