Ad Management (Google + Meta)
Google and Meta ads that bring real customers, not impressions.
Pay-per-click campaigns across Google Search and Meta. Creative production in-house. Retargeting + lookalikes. Weekly tuning. Your ad spend buys booked appointments, not vanity metrics.
The short version
Surgent runs Google Ads and Meta Ads for service businesses — Search, Performance Max, Local Services Ads, Meta retargeting and lookalikes. We handle creative production, audience targeting, weekly optimization, and plain-English reporting. $999/mo management fee (10% on spend over $10K/mo). You pay Google and Meta directly — ad spend never flows through Surgent.
Setup
$1,000–$1,500
Monthly
$1,000–$1,500
Single platform (Google OR Meta): $1,000 setup + $1,000/mo. Combined (Google + Meta): $1,500 setup + $1,500/mo. +10% on spend over $10K/mo. Ad spend paid directly to Google and Meta.
What this fixes
Problems this solves.
Most ad agencies optimize for clicks, not customers
Clicks are easy to inflate. Booked appointments aren't. If your agency reports impressions instead of revenue, you're being measured wrong.
Creative is the biggest lever, and most agencies ignore it
Bid management is commodified. Winning campaigns now come down to creative quality — photography, video, copy, design. Most agencies hand this back to the client.
Set-and-forget kills performance
Auctions drift. Audiences saturate. Without weekly tuning, your cost-per-lead climbs and your ROAS collapses.
What's included
What you actually get.
Google + Meta multi-platform
Search, Performance Max, and Local Services Ads on Google. Conversion campaigns, retargeting, lookalikes on Meta. Coordinated as one funnel, not two silos.
In-house creative production
Photography, video, copy, design — produced in-house so every ad looks like it came from you. No stock library, no off-brand templates.
Retargeting + lookalike audiences
Bring back the 97% of visitors who left without converting. Build lookalikes off your closed-customer list to find more like them.
Weekly optimization + reporting
Audit, bid adjustments, creative rotation, audience refinement — every week. Plain-English monthly report. Live dashboard for everything in between.
You pay Google and Meta directly
Ad spend is never billed through Surgent. You see every dollar, you control every dollar, the receipts come straight from Google and Meta.
Proof
Clients we've shipped this for.
Frequently asked
Questions about ad management (google + meta).
How much should I budget for ad spend?
Most service businesses start at $3,000–$10,000/mo paid directly to Google and Meta. The right number depends on service area size, average ticket value, and growth goals. We tune the budget around your target cost-per-lead.
Can I run just one platform?
Yes. Google Ads alone is $1,000 setup + $1,000/mo. Meta Ads alone is $1,000 setup + $1,000/mo. If you run both, the combined package is $1,500 setup + $1,500/mo (a $500 bundle discount on both setup and monthly versus running them separately). Most service businesses start with Google Ads (search intent) and layer Meta in for retargeting and brand demand once the funnel proves out.
Why a percentage fee on spend over $10K?
Because at higher spend levels, the work scales — more creative iterations, more audience testing, more weekly tuning. The 10% kicks in only on the portion above $10K, so a $15K/mo client running both platforms pays $1,500 + $500 = $2,000 management fee.
Will my Google Ads compete with my own SEO?
No. Paid search and organic search occupy different real estate, and Google does not penalize a domain for running ads on its own keywords. Running both typically increases overall click-through rate.
Do I own my Google Ads and Meta accounts?
Yes — from day one. Every account is provisioned in your name. We're added as a manager. If you ever leave, the accounts come with you, including the historical data and audience lists.
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