The Surgent Foundation
Everything a word-of-mouth business needs to get online — in one package.
Custom website. AI receptionist. Google Business Profile + 15 directory listings. Ongoing GBP and citation maintenance. $3,995 setup, $999/mo. The cleanest start for businesses who've grown on referrals and are ready to add a digital growth channel.
The short version
The Surgent Foundation bundles a custom website, AI receptionist, and Local Foundation Setup into one package built for word-of-mouth businesses making the leap to digital. $3,995 setup + $999/mo (~$1,000 less than buying the three à la carte). Optional add-ons: Google Ads ($1,000/mo), Meta Ads ($1,000/mo), Google + Meta combined ($1,500/mo), or Local SEO Engine ($2,000/mo). When you take Foundation + ads + Local SEO Engine, the $4,000 in add-on setup fees is waived.
Setup
$3,995
Monthly
$999
Bundles ~$5,000 of à la carte setup at a ~$1,000 discount. Add-on setup fees waived when you take Foundation + ads + Local SEO Engine.
What this fixes
Problems this solves.
Word-of-mouth businesses have a digital ceiling
Referrals built the business. But the friends-of-friends who want to find you online can't. The result: a ceiling on growth that's invisible until you look for it.
Buying services à la carte is confusing
Five separate services. Five separate setups. Five separate decisions. Most business owners just want one number to say yes to.
Half-built digital infrastructure leaks money
A new website without a Google Business Profile. A GBP without citations. Citations without an AI receptionist catching the calls. Every gap is a customer lost.
What's included
What you actually get.
Custom website (15–20 pages)
Hand-coded, mobile-first, with SEO + GEO schema baked in. Lighthouse 95+. Live in 7–14 days. You own the code, domain, and hosting from day one.
AI receptionist (24/7)
Answers every call in under a second. Trained on your services. Books straight to your calendar. Zero voicemail.
Google Business Profile built or fully optimized
Photos, hours, services, attributes, categories, Q&A — tuned for the queries your buyers actually search.
Listed correctly on 15 high-trust directories
Yelp, BBB, Apple Maps, Houzz, Angi, Bing — the directories Google actually credits. Name, address, and phone fixed everywhere they're inconsistent online.
Ongoing GBP and citation maintenance
Your GBP doesn't go stale. Monthly posts, photo refreshes, Q&A seeded and answered, reviews responded to. Listings stay clean as your business changes.
Every account in your name
Domain, hosting, GBP, directory listings — all under your logins from day one. The work comes with you if you ever leave.
Proof
Clients we've shipped this for.
Residential Roofing · Palm Beach County, FL
Molsbee Roofing
First qualified lead in 14 days. Fully booked in 90.
Family-owned roofer with fifty years of craftsmanship and zero digital leads. Surgent rebuilt the site, launched two Google Ads campaigns, deployed the AI receptionist, and turned the phone on.
Read the case study →
Commercial Roofing · West Palm Beach, FL
Sustainable Roofing Technologies
Missing from the directories Google credits. Found and fixed.
Sustainable Roofing Technologies was already serving Marriott, Hyatt, and CBRE — but their digital footprint didn't match the credibility of the client roster. The audit alone exposed more gap than most agencies close in a year.
Read the case study →
Frequently asked
Questions about the surgent foundation.
What's included in the $3,995 setup?
The full custom website ($2,000 standalone), the AI receptionist setup ($500 standalone), and the Local Foundation Setup with Google Business Profile + 15 directory listings ($2,500 standalone). À la carte that's $5,000 — bundled into Foundation at $3,995.
What's included in the $999/mo?
Your AI receptionist running 24/7 ($500/mo standalone), plus ongoing Google Business Profile and citation maintenance — monthly posts, photo refreshes, Q&A, review responses, listing cleanup as anything changes. About $1,000/mo of work bundled at $999/mo.
How do the add-ons work?
Foundation is the floor. Add Google Ads ($1,000/mo), Meta Ads ($1,000/mo), Google + Meta combined ($1,500/mo bundle discount), or the Local SEO Engine ($2,000/mo for 4 blog posts + active SEO work). Each add-on has its own setup fee — unless you take all of them with Foundation, in which case every add-on setup fee is waived.
What's the 'all-in' discount?
When a client takes The Surgent Foundation + Ad Management + Local SEO Engine, the $1,500 ad setup + $2,500 Local SEO Engine setup are both waived. That's $4,000 off the upfront cost, in recognition of committing to the full stack.
What if I only want the website, not the package?
Buy it à la carte — $2,000 one-time, no monthly commitment. Same applies to every component. The Surgent Foundation is the bundle for clients who want the full stack at a discount; the individual services are still available standalone.
Why is this called 'The Surgent Foundation'?
Because everything else builds on top of it. Ads need a website to land on, a phone to call, and a GBP to anchor local searches. Without those, ads burn money. The Foundation is the layer that makes everything else work.
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