Peptide E-Commerce · Direct-to-consumer · United States

Amino Fuel Labs

Full peptide e-commerce brand live in 72 hours.

Amino Fuel Labs needed a complete direct-to-consumer brand from scratch — design system, site, checkout, age-gate, the whole thing. Surgent shipped it in 72 hours flat. The first orders came in before the week was out.

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The challenge

Where they started.

Amino Fuel Labs had an emerging peptide product line and a target launch date inside the same week. They needed a full DTC presence — site, brand identity, checkout, age-gate compliance, shipping logistics integration — and they had no time. The existing options were Shopify with a generic theme (too slow and too generic) or a custom build that would take weeks.

The approach

What Surgent did.

1
Designed the brand identity, packaging treatment, and visual system in the first 24 hours.
2
Built the storefront end-to-end — custom-coded site, product pages, cart, checkout — over the following 36 hours.
3
Integrated age-gate compliance + abandoned-cart flows + shipping logistics.
4
Wrote product copy, set up Google Analytics and Meta Pixel, and pushed the site live by hour 72.

The result

What changed.

Amino Fuel Labs took its first customer order before the end of the launch week — five days from kickoff. Conversion rate on launch traffic exceeded their internal benchmark by 38%. The site has been the brand's commerce engine since.

72 hours

Time to live

5 days

First customer order

+38%

Conversion lift vs. benchmark

What we shipped

Brand identity
Custom DTC website
Checkout + age-gate integration
Product copywriting
Analytics + pixel setup

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Surgent · Live operations

Live: Surgent client just booked an appointment via AI receptionistCitation synced — Apple Maps profile updatedGoogle Ads campaign tuned — cost-per-lead down 18% week-over-weekNew case study published — read about Molsbee RoofingAI receptionist answered 200+ calls last week without a single missSustainable Roofing Technologies — 15 of 15 high-trust directories liveSurgent now booking new clients live in 72 hoursGoogle Business Profile post auto-published — weekly cadence onLive: Surgent client just booked an appointment via AI receptionistCitation synced — Apple Maps profile updatedGoogle Ads campaign tuned — cost-per-lead down 18% week-over-weekNew case study published — read about Molsbee RoofingAI receptionist answered 200+ calls last week without a single missSustainable Roofing Technologies — 15 of 15 high-trust directories liveSurgent now booking new clients live in 72 hoursGoogle Business Profile post auto-published — weekly cadence on

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